Online visibility is not everything if a brand wants to make a profit. A promotional campaign is also necessary to encourage customers to purchase products or services. Advertisements can be placed in the form of Google Adds, in social media or via mailing. However, to increase the effectiveness of promotion, the brand should focus on guiding users from the moment they click on the ad to the final stage of purchase.
One of the tools worth including on the product page is the Where-To-Buy widget. It was designed by 100 Shoppers as a solution to connect the brand with its customers. An important intermediary are retailers, as the widget allows the buyer to select the appropriate store.